Privacy Policy
Last Updated: April 10, 2025
Introduction
Welcome to Luke Arden Consulting. We respect your privacy and are committed to protecting your personal data. This privacy policy explains how we collect, use, and safeguard your information when you visit our website, purchase our services, or complete our trading psychology assessments.
Information We Collect
Personal Information
We may collect the following types of personal information:
- Identity Data: Name, username, or similar identifier
- Contact Data: Email address and, if provided, phone number
- Transaction Data: Details about payments to and from you and other details of products and services you've purchased from us
- Technical Data: Internet protocol (IP) address, browser type and version, time zone setting and location, browser plug-in types and versions, operating system, and platform
- Usage Data: Information about how you use our website and services
- Assessment Data: Your responses to our trading psychology assessments
How We Collect Your Information
We collect information through:
- Direct interactions when you provide data by filling in forms on our website, completing our assessments, or corresponding with us
- Automated technologies or interactions as you navigate through our website
- Third parties such as payment processors
How We Use Your Information
We use your information to:
- Provide and manage the services you've requested
- Process and deliver your assessment results
- Manage our relationship with you
- Administer and protect our business and website
- Improve our website, products, services, and customer relationships
- Comply with legal obligations
Legal Basis for Processing
We process your personal data based on:
- Performance of a contract with you
- Our legitimate interests (to operate and improve our business)
- Your consent, when applicable
- Compliance with legal obligations
Data Retention
We will retain your personal information only for as long as necessary to fulfill the purposes for which it was collected, including for the purposes of satisfying any legal, accounting, or reporting requirements.
For assessment data, we retain this information for 2 years to:
- Provide you with access to your assessment results
- Allow for future comparison if you retake assessments
- Improve our assessment accuracy and recommendations
Data Security
We have implemented appropriate security measures to prevent your personal data from being accidentally lost, used, or accessed in an unauthorized way. We limit access to your personal data to those employees and third parties who have a business need to know.
Your Rights
Depending on your location, you may have certain rights regarding your personal data, including:
- The right to access your personal data
- The right to rectification of inaccurate data
- The right to erasure (the "right to be forgotten")
- The right to restrict processing
- The right to data portability
- The right to object to processing
- Rights related to automated decision-making and profiling
To exercise these rights, please contact us at info@LukeArden.com.
Cookies and Tracking Technologies
Our website may use cookies and similar tracking technologies to enhance your experience. You can set your browser to refuse all or some browser cookies or to alert you when websites set or access cookies.
Third-Party Services
We may use third-party service providers to:
- Process payments
- Host our website
- Deliver assessment platforms
- Analyze website usage
These providers have their own privacy policies and we recommend reviewing them.
Changes to This Privacy Policy
We may update this privacy policy from time to time. The updated version will be indicated by an updated "Last Updated" date at the top of this page.
Contact Us
If you have questions about this privacy policy or our privacy practices, please contact us at:
Email: info@LukeArden.com
Luke Arden Consulting
Jurisdiction-Specific Provisions
For California Residents
Under the California Consumer Privacy Act (CCPA), California residents have specific rights regarding their personal information.
For European Economic Area Residents
If you are located in the European Economic Area (EEA), you have certain rights under the General Data Protection Regulation (GDPR).