Terms of Service

Last Updated: May 11, 2025

Introduction

Welcome to Luke Arden Consulting. These Terms of Service ("Terms") govern your access to and use of our website, products, and services, including our trading psychology assessments.

By accessing our website or using our services, you agree to be bound by these Terms. If you do not agree to these Terms, please do not use our services.

Definitions

• "We," "us," and "our" refer to Luke Arden Consulting
• "You" and "your" refer to the user or purchaser of our services
• "Services" refer to the trading psychology assessments, consulting services, and other products offered by Luke Arden Consulting
• "Content" refers to all information, text, graphics, and materials available on our website or through our services

Account Registration

For certain services, you may need to create an account. You are responsible for:

• Providing accurate and complete information
• Maintaining the confidentiality of your account credentials
• All activities that occur under your account

SERVICE DESCRIPTION

Luke Arden Consulting ("we," "our," or "us") provides trading psychology assessment, education, and coaching services aimed at helping traders identify and manage psychological patterns that impact trading performance. Our services include, but are not limited to:

Assessment Services

1. Basic Trading Psychology Assessment - An introductory evaluation that identifies a trader's primary vulnerability patterns across eight key psychological areas. This assessment provides general pattern-based recommendations with basic implementation suggestions and references to relevant chapters in "The Psychology of Trading Losses."
2. Standard Trading Psychology Analysis - A more comprehensive evaluation that includes a detailed analysis of psychological patterns, their interactions, and personalized recommendations. This service includes a custom analysis report, pattern interaction insights, and a 30-day implementation plan with specific intervention recommendations and progress tracking templates.
3. Premium Trading Psychology Analysis - Our most comprehensive assessment offering that builds upon the Standard Analysis with in-depth pattern interaction analysis, custom psychological intervention protocols, and a detailed 90-day implementation roadmap. This service includes a comprehensive report with specialized progress tracking metrics, pattern-specific exercises, and custom tools tailored to the trader's specific needs.

Educational Courses

1. Trading Psychology Mastery Course - A comprehensive program covering the eight key psychological patterns that impact trading performance, with detailed strategies and frameworks for managing each pattern.
2. Assessment Tools Course - Focused training on self-assessment methodologies and tools to identify specific psychological patterns affecting trading performance.
3. Advanced Implementation Course - Detailed instruction on implementing psychological interventions and frameworks to address identified vulnerability patterns.
4. Pattern-Specific Courses - Specialized courses focused on individual psychological patterns (e.g., Revenge Trading Course, Loss Aversion Course) with targeted strategies and exercises.

Ongoing Support Services

1. Trading Psychology Weekly Check-In - Weekly actionable lessons designed to strengthen one aspect of your trading psychology.
2. Knowledge Base Access - A comprehensive library of resources, templates, and implementation guides based on "The Psychology of Trading Losses" methodology.

All services are educational in nature and based on the frameworks, methodologies, and approaches outlined in "The Psychology of Trading Losses." Our services provide structured approaches to identifying and managing the psychological patterns that can impact trading performance, with emphasis on practical implementation of evidence-based techniques.

These services are not financial advice, investment recommendations, or trading strategy guidance. We do not provide specific trading advice, market analysis, or recommendations regarding specific securities, markets, or trading approaches. Our focus is exclusively on the psychological aspects of trading.

Results from using our services vary based on individual implementation, market conditions, trading approach, and personal circumstances. While many traders experience significant improvement in psychological management and decision quality, we make no guarantees regarding specific financial outcomes or trading performance.

By purchasing our services, you acknowledge that trading involves risk, including the potential loss of principal, and that our services address only the psychological components of trading rather than technical analysis, risk management systems, or specific trading strategies.

Results and Recommendations

Assessment results and recommendations are:

• Based on the information you provide
• Intended as general guidance, not absolute truths
• Not guaranteed to improve trading performance
• Subject to the limitations of self-reporting assessments

Refund Policy

All sales are final. Due to the digital nature of our products and services, and the immediate access to intellectual property provided upon purchase, we do not offer refunds. By completing your purchase, you acknowledge and agree to this no-refund policy.

Privacy Policy

We take your privacy seriously. For detailed information about how we collect, use, and protect your personal information, please review our Privacy Policy at https://lukearden.com/privacy-policy. By using our services, you consent to the practices described in our Privacy Policy.

Intellectual Property

All content, features, and functionality of our website and services are owned by Luke Arden Consulting and are protected by copyright, trademark, and other intellectual property laws.

You may not:

• Copy, modify, or distribute our content without written permission
• Use our content for commercial purposes without a license
• Remove any proprietary notices from our materials
• Transfer your assessment results or personalized recommendations to others

User Conduct

When using our services, you agree not to:

• Violate any applicable laws or regulations
• Infringe upon the rights of others
• Submit false or misleading information
• Interfere with the proper functioning of the website or services
• Attempt to access areas of our systems that you are not authorized to access

Payment Terms

Fees and Billing

• All fees are quoted in USD and are subject to change
• Payment must be made in full at the time of purchase
• We use third-party payment processors; their terms may also apply

Limitation of Liability

To the maximum extent permitted by law, Luke Arden Consulting shall not be liable for:

• Any indirect, incidental, special, consequential, or punitive damages
• Any loss of profits, revenue, data, or business opportunities
• Any damages related to your use or inability to use our services
• Any actions taken in reliance on our assessment results or recommendations

Our total liability for any claims under these Terms shall not exceed the amount you paid for the service giving rise to the claim.

Disclaimer of Warranties

Our services are provided on an "as is" and "as available" basis, without any warranties of any kind, either express or implied, including but not limited to warranties of merchantability, fitness for a particular purpose, or non-infringement.

We do not warrant that:

• Our services will meet your requirements
• Our services will be uninterrupted, timely, secure, or error-free
• The results obtained from using our services will be accurate or reliable
• The quality of our services will meet your expectations

Indemnification

You agree to indemnify, defend, and hold harmless Luke Arden Consulting and its officers, directors, employees, and agents from and against any claims, liabilities, damages, losses, and expenses, including reasonable attorneys' fees, arising from or in any way related to:

• Your use of our services
• Your violation of these Terms
• Your violation of any rights of another
• Your conduct in connection with our services

Modification of Terms

We reserve the right to modify these Terms at any time. We will provide notice of significant changes by posting the updated Terms on our website with a new "Last Updated" date. Your continued use of our services after such changes constitutes your acceptance of the new Terms.

Account Restriction and Termination

Luke Arden Consulting reserves the right to restrict, suspend, or terminate your account access and use of our services, at our sole discretion and without prior notice, if we determine that:

1. You have engaged in fraudulent, abusive, or unlawful activity;
2. You have provided false, incomplete, or misleading information;
3. You have violated these Terms of Service or any applicable laws or regulations;
4. Your use of the services poses a security risk to us or other users;
5. You have attempted to circumvent any technical measures or limitations of our services;
6. You have shared your account credentials, assessment results, or personalized recommendations with unauthorized third parties;
7. Your usage patterns indicate automated access or scraping of our content;
8. You have engaged in any activity that interferes with or disrupts our services or servers;
9. You have failed to pay any fees or charges associated with your use of our services; or
10. For any other reason we deem necessary to protect our rights, property, or the rights or safety of other users.

Upon restriction, suspension, or termination, you may be denied access to your account, assessment results, and any other services or content you have purchased. We are under no obligation to provide refunds for any paid services in the event of account restriction, suspension, or termination due to violations of our Terms of Service.

We reserve the right to investigate suspected violations and may cooperate with law enforcement authorities in prosecuting users who violate these Terms. You acknowledge that such cooperation may include providing information about your usage of our services.

Governing Law

These Terms shall be governed by and construed in accordance with the laws of State of New Mexico, United States, without regard to its conflict of law provisions.

Dispute Resolution

Any dispute arising from or relating to these Terms or our services shall be resolved through:

1. Informal negotiation – parties shall attempt in good faith to resolve any dispute
2. Mediation – if negotiation fails, by mediation administered in New Mexico under American Arbitration Association (AAA) rules.

Severability

If any provision of these Terms is held to be unenforceable or invalid, such provision will be changed and interpreted to accomplish the objectives of the provision to the greatest extent possible, and the remaining provisions will continue in full force and effect.

Entire Agreement

These Terms constitute the entire agreement between you and Luke Arden Consulting regarding our services and supersede all prior and contemporaneous agreements, proposals, or representations, written or oral.

Contact Information

If you have any questions about these Terms, please contact us at:

Email: info@LukeArden.com

Luke Arden Consulting